A dual narrative interactive documentary created for the Deliver Life campaign, which allows audiences to move between and experience what life is like for midwives Juliana Msoffe in rural Tanzania and One Born Every Minute’s Delia Jepson in the UK.
Catherine Rose | Director & producer
Chris Turner | DOP
Isabelle Povey | Editor & assistant producer
Winner The Drum creative weekly competition
Successful media coverage ranging from the Daily Mail to Campaign, PR Week, Fast Company, to industry press and blogs
Engagement with the film was really high with over 50% completing the film and watching again and 71% of viewers engaging with the interactions
The film went on to be a successful advocacy tool as part of WaterAid’s Healthy Start campaign, being used at ‘Women Deliver’ and the Commonwealth Nurses and Midwives Federation Annual Conference